Digital Skills Observatory | Interview 1
DSO Interview 1 Dataset | Surveys conducted: February/March 2016
A first look at some general information about the respondents. The first part of the interview focuses on some basic characteristics of the respondents.
Gender and Marital Status
For the first round a total of 210 respondents were interviewed after screening: 112 men and 98 women. More than two third of the group was single, the remainder was married, engaged or separated.
Ages of the respondents range between 16 and 40, although the vast majority are in their twenties. The average hovers around 24.
The most common level of education among the respondents is secondary education (52%). About a quarter has finished a college education and a tenth university.
Roughly a third of the respondents are self-employed or run their own business. Only 21% indicate they have regular employment, with a larger group dependent on casual work. Some 35 respondents (17% of the total) are dependent on others for their main source of income (either as children within a household or as recipients of remittances).
For those with monthly incomes, the main income averages below Ksh 10,000. The majority of the respondents receive their main income on a daily, weekly or irregular basis.
Technology & Smartphones
In the second part of the interview the respondents were asked about their use of technology and smartphones.
Only a small minority of the respondents (11%) own a computer themselves but in total a majority does have access to a computer in some way -- mostly in Internet cafes.
All respondents do have access to a smartphone and more than three quarter of the respondents have bought their own. The remainder got their smartphone as a gift.
Having multiple SIM cards is common among the respondents. Most respondents have SIM cards from a top three of operators: Safaricom (46%), Airtel (35%) or Orange (14%).
Digital Financial Services (DFS)
In the third part of the interview the respondents were asked about their use of digital financial services (DFS).
60% of the respondents has ever used DFS, 40% hasn't.
Most respondents use DFS for transactions, saving money, and paying bills.
Common self-reported challenges are network problems and transactions to the wrong person.
In the last part of the interview respondents were asked about how they learn about technology. One line of questioning focused on the information gained from the manual of their smartphone.
Almost 30% of the respondents say they didn't get a manual with their phone. Since 21.4% of the respondents got their phone as a gift from familiy or friends, this seems logical.
Of the 149 respondents with manuals, a small majority (57%) said they had not used it. The 64 respondents that did use their manual almost unanimously (94%) felt they have learned something from their manual.
The vast majority of respondents learned about using features on their phones from friends or family members (46.2%), with their neighbours coming in second (19.7%).